We Are TranSforming How India Views Early Childhood Education
EXPANDED REACH
Delivering localized and personalized content through accessible technology, ensuring every home has the resources it needs.
BEHAVIOR CHANGE
Equipping parents and caregivers with the knowledge and tools to support their child’s early learning journey, promoting positive behaviors.
SYSTEMIC REFORM
Transforming the conversation around early childhood development, driving policy and systemic improvements for long-term impact.
Star Parents
How it Works
Platform delivers activity to parent groups via WhatsApp.
Parent shares in chat; boosting accountability and leveraging peer effects.
Parent & child complete simple, fun learning activity together at home.
Daycare worker provides feedback & encouragement.
Platform sends real-time behavioral nudges, social rewards, and incentives.
Star EDUCATORs
HOW IT WORKS
Daycare workers receive in person and online training.
Daycare workers get bite-sized curriculum videos every day through WhatsApp.
Daycare workers conduct activities and respond in chat; boosting accountability and creating communities of practice.
Supervisors and parents recognize daycare workers as educators.
Platform sends real-time behavioral nudges, social rewards, and “digital badges.”
SYSTEMS CHANGE
Real change happens with systemic alignment.
Our objective is to drive systemic shift that will benefit generations to come. We collaborate with policymakers and government officials across all levels to reframe the conversation around Early Childhood Development (ECD) and direct vital resources to this critical stage of development.
Here’s what our Honourable Prime Minister has to say.